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12 comment keywords that turn Instagram viewers into leads

The keyword you ask for shapes who comments and what they expect. Here are the ones that work for shops, creators, coaches and services.

By the GramForGrow team 4 min read

A good keyword is short, easy to spell on a phone, and tells people exactly what they'll get.

For shops and D2C brands

  • LINK — the product page
  • PRICE — the price list or combo offer
  • SIZE — a size guide and the right product link
  • DROP — early access to your next launch

For creators

  • GUIDE — a free PDF or checklist
  • PRESETS — a download for your photography audience
  • RECIPE — the full recipe from your reel

For coaches and services

  • WEBINAR — the registration link
  • CALL — your booking calendar
  • PLAN — a sample plan in exchange for an email
  • DETAILS — brochure and pricing for property, travel or courses
  • MENU — for restaurants and cafés
Use one keyword per post, say it in the caption and on screen, and add a couple of similar words (LINK, LINKS) so typos still match.

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