Integrations & API
Connect Instagram to the tools you already run on
Stream new DMs, comment automations and captured leads to your tools, record store and payment events on contacts, and use a REST API to reply from your own systems.
What you get
Why teams choose integrations & api in GramForGrow
Signed outbound webhooks
Message, contact, comment-automation, deal and payment events delivered to your URL, signed with HMAC-SHA256.
Slack notifications
Post new conversations, comment automations, captured leads and won deals to a channel.
Store and payment events
Shopify, WooCommerce, Razorpay and Stripe events are recorded on the customer's contact and can start flows.
REST API with keys
DM people who messaged you in the last 24 hours, upsert contacts and track events with revocable API keys.
How it works
From setup to results in four steps
- 1
Choose an integration
Slack, Shopify, WooCommerce, Razorpay, Stripe or a generic webhook.
- 2
Connect it
Paste the hook URL we give you and set the signing secret.
- 3
Automate
Use incoming events as flow triggers and outgoing webhooks for your tools.
Use cases
Where it makes a difference
Lead routing
Send every captured lead to Google Sheets or your CRM.
Ops alerts
Ping Slack when a VIP messages or a deal is won.
Custom apps
Reply to a customer's DM from your own backend after an order update.
See it in your industry: Marketing Agencies
FAQ
Questions about integrations & api
Can I send a DM to anyone through the API?
Only to people who messaged or commented on your account — Instagram doesn't allow businesses to message people first.
How do I verify your webhooks?
Every delivery carries an X-LFG-Signature header: the HMAC-SHA256 of the raw body with your endpoint's secret.
Can I use Zapier, Make or n8n?
Yes — through the generic webhook integration or the REST API.
Start turning comments into customers
Free trial. No credit card. Connect Instagram and go live in minutes.