DM Flow Builder
Design DM conversations that qualify and convert
Drag steps onto a canvas: send a message, offer quick replies, ask for an email, branch on the answer, tag the contact, create a deal. Publish, and it runs on every matching DM.
What you get
Why teams choose dm flow builder in GramForGrow
Quick replies that branch
Offer up to 13 tappable answers and send each one down its own path — typing the option works too.
Questions with validation
Ask for an email, phone number, number or choice; invalid answers are retried and valid ones are saved to the contact.
Conditions and delays
Branch on tags, details or answers, and wait minutes, hours or days before the next step.
Link buttons
Send up to three buttons that open a link — the shop page, a booking calendar or a PDF.
CRM actions
Tag contacts, set details, assign a teammate, create or move a deal and send a payment link.
Webhooks and AI
Call your own system mid-flow or let the AI agent answer from your knowledge base.
How it works
From setup to results in four steps
- 1
Choose a trigger
A keyword, any first message, a story reply, an event from your store, or a comment automation's follow-up.
- 2
Add steps
Pick from messages, questions, logic, contact and sales steps.
- 3
Publish
Validation catches loose ends before a flow goes live.
- 4
Watch runs
See every run, where it is waiting and what it collected.
Use cases
Where it makes a difference
Lead qualification
Ask budget, timeline and email, tag hot leads and hand them to sales.
FAQ menus
Offer quick-reply topics like pricing, shipping and returns.
After comment → DM
Continue the conversation once someone replies to your comment DM.
See it in your industry: Beauty, Spas & Salons, Education & Coaching, Restaurants & Cafés
FAQ
Questions about dm flow builder
Can a flow message someone who hasn't messaged me?
No — Instagram only lets businesses reply to people who messaged or commented first. Flows run inside those conversations.
What happens if the person goes quiet?
The run waits for their reply. You can also add delays and follow-ups, within Instagram's reply window.
Can I test a flow?
Yes. Run it for yourself from the builder after DMing your account from a test profile.
Start turning comments into customers
Free trial. No credit card. Connect Instagram and go live in minutes.