Comment → DM
Turn every “price?” and “link?” comment into a DM conversation
Pick a post or reel, add the keywords your audience comments, and write the reply. GramForGrow answers under the comment and slides into their DMs with a link button — while you sleep.
What you get
Why teams choose comment → dm in GramForGrow
Replies in under a second
Comments arrive through Meta's webhooks and get answered instantly, so the person is still on your post when your DM lands.
Public reply variations
Write several public replies and one is picked at random each time, so your comment section never looks like a bot wrote it.
DMs with link buttons
Send the message with up to three buttons that open your shop, booking page or download — the highest-converting format Instagram allows.
Exact posts, next post or all
Run it on chosen posts and reels, arm it for the next thing you publish, or let it watch everything you've ever posted.
Once per person
People often comment the keyword three times. They get one DM, not three, and the repeats are logged as skipped.
Keywords and exclusions
Match comments that contain a keyword, are exactly a keyword, or any comment at all — and ignore comments with words like “refund”.
Follow, email or phone to unlock
Only send the link once they follow you, or after they share an email or phone number — valid answers are saved on the contact.
Know who clicked
DM links are tracked per person: see clicks per automation and tag everyone who opened your link.
How it works
From setup to results in four steps
- 1
Connect Instagram
Log in with your Business or Creator account and approve access to comments and messages.
- 2
Pick the posts
Choose posts or reels from your grid, or set the automation to your next post.
- 3
Set the keyword and replies
Add keywords, a few public reply variations and the DM with its buttons.
- 4
Go live and watch the log
Every comment shows up in the activity log with what happened — replied, DMed, skipped or failed.
Use cases
Where it makes a difference
Product launches
“Comment LINK and I'll DM you” on a launch reel — every commenter gets the product page instantly.
Creators and freebies
Deliver a guide, preset pack or discount code to everyone who comments, and grow your DM list.
Lead magnets
Start a DM flow from the comment that collects an email or phone number before sending the resource.
See it in your industry: E-commerce & D2C, Creators & Influencers, Beauty, Spas & Salons
FAQ
Questions about comment → dm
Is this allowed by Instagram?
Yes. It uses Meta's official Instagram API and its “private replies” feature, which lets a business send one DM in response to a comment within 7 days of it.
Can I send more than one DM?
Instagram allows one private reply per comment. As soon as the person replies to your DM, the conversation is open and your flows, keyword replies and AI agent can continue it.
Does it work on reels and carousels?
Yes — feed posts, reels and carousels. Comments on Instagram Live can be captured too.
Will my own replies trigger the automation?
No. Comments made by your own account (including the automatic public replies) are recognised and ignored.
Start turning comments into customers
Free trial. No credit card. Connect Instagram and go live in minutes.